How do you track ROI for influencer marketing campaigns?

You can track influencer marketing ROI by using UTM tracking links, unique promo codes, affiliate links, and earned media value (EMV) calculations. Combining these methods gives you a full picture of traffic, conversions, and brand value generated by each campaign.

What is a good ROI for influencer marketing?

A commonly cited benchmark is $5–$6 return for every $1 spent on influencer marketing, though ROI varies by industry, platform, influencer tier, and campaign goals.

What is earned media value in influencer marketing?

Earned media value (EMV) is a metric that estimates the monetary worth of organic engagement — likes, comments, shares, and reach — generated by influencer content, compared to what equivalent paid media would cost.

How to Track Influencer Marketing ROI Step-by-Step